Media marketing and business are usually more interconnected than ever before. With all the rise of social media networks and microblogging services, firms can match customers over a personal level and build company awareness through content promoting to drive online traffic and product sales. Moreover, social websites enables businesses to humanize their character by turning them in active members in their market, rather than unaggressive repositories of information like the traditional phone book. Lastly, the amplification of multimedia marketing through social networks gives companies the capability to reap the benefits of received media, which is free advertising from buyers through product reviews or suggestions. This is what makes social media marketing (SMM) one of the most useful ways to expand a business.

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